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TikTok is introducing a new feature that allows them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the platform disclosed that it presently contains in excess of 1 billion content made with AI.

Trial and Implementation

This change is undergoing trials over the following weeks before a global launch. This advancement comes amid a surge in AI content, spurred by recent AI video creators.

The Broader AI Trend

Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A considerable share of this output is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or surreal.

“We know from our community that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to adjust the amount of that, according to their own likes,” commented a company executive.

Scale of AI Content

TikTok disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, over 100 million media items are added to the service every day, making AI-generated material a minor percentage of its total content library.

Customizing Your Feed

Members will be capable of limit or boost the volume of AI-generated videos they view by using the topic control setting in the application and selecting AI-made media. Further subjects that currently be modified under the filter encompass politics, style, cosmetics, and choreography.

Platform Guidelines

The platform’s guidelines require content makers to identify “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.

Additionally, the app will from now on apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This action is aimed to stop users from trying to evade the labeling process.

Educational Initiatives

The company is furthermore launching a two million dollar AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This program will assist non-profit groups focused on teaching computer science.

Content Safety Approach

TikTok has justified its moderation strategy, amid controversy over plans to cut jobs for hundreds of content moderators in the UK. TikTok is set to reduce a significant number of roles in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.

A company official stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by people. The company stated a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is really helping us process content quickly.”